---
title: "The VPN Affordability Index — What a VPN Costs as a Share of Income, by Country (September 2026)"
description: "One VPN price held constant, divided by local income, ranked across 170 countries. The same $89.36 subscription costs under half a day of average income in the richest countries and over four months in the poorest. World Bank income data joined to our own price tracking."
url: https://vpnrank.io/research/vpn-affordability-index
language: en
updated: 2026-10-13
image: https://vpnrank.io/enrich/vpn-affordability-index/affordability-spread.png
---

vpnrank.io research

# The VPN affordability index

In the September 2026 edition, one year of the same $89.36 VPN subscription costs 5.5 hours of average income in Bermuda and 136 days in Burundi, a 591-fold spread across 170 countries. A VPN has one advertised price and 170 different real prices, because a price only means something next to an income. We held one subscription cost constant, divided it by what people earn in each country, and ranked the result. In the median country it costs 4.1 days.

Updated monthly Current edition: **September 2026** · data pulled 2026-10-13

Income

[World Bank](https://data.worldbank.org/indicator/NY.GNP.PCAP.CD) — GNI per capita, Atlas method, current US$. 170 countries returned a figure.

Price

Our own daily checkout capture — 87 snapshots to 2026-10-12. Median across 5 tracked subscriptions.

Blocking, for the join

[OONI](https://ooni.org/) — confirmed national-scale blocks only, September 2026.

Analysis

[Sofía Giménez](https://vpnrank.io/authors/sofia-gimenez), Privacy, Jurisdiction & No-Logs Reviewer

## How much of a month's income does a VPN cost?

At the median ongoing price of $89.36 a year ($7.45 a month), a VPN takes 1.1% of average income in the median country, about 4.1 days of earnings a year. Across the 170 countries in the September 2026 edition the share runs from 0.06% in Bermuda to 37.2% in Burundi.

## Which countries can least afford a VPN?

Burundi (136 days), Afghanistan (84 days), the Central African Republic (58 days), Madagascar (58 days) and Mozambique (57 days): in those five, one year at the median ongoing price costs the most days of average income in the September 2026 edition. They head the 17 countries where it costs more than a month of average income. Afghanistan’s income figure is from 2024, so that row is an indication of scale rather than a current measurement.

## How many days of income does a VPN cost, country by country?

One year at the median ongoing price costs 24 days of average income in Nigeria, 22 days in Pakistan and 12 days in India, against 8.9 hours in the United States (September 2026 edition). The table covers a selection of large markets; the full ranking of 170 countries is below.

| Country | Days of average income | Share of income | GNI per capita (year) |
| --- | --- | --- | --- |
| Nigeria | 24 days | 6.6% | $1,360 (2025) |
| Pakistan | 22 days | 6.0% | $1,500 (2025) |
| India | 12 days | 3.2% | $2,760 (2025) |
| Bangladesh | 11 days | 3.1% | $2,840 (2025) |
| Egypt | 10 days | 2.7% | $3,260 (2025) |
| Iran | 7.0 days | 1.9% | $4,650 (2025) |
| Philippines | 6.7 days | 1.8% | $4,850 (2025) |
| Indonesia | 6.4 days | 1.7% | $5,120 (2025) |
| Brazil | 3.1 days | 0.85% | $10,550 (2025) |
| Russia | 2.0 days | 0.56% | $15,960 (2025) |
| Türkiye | 2.0 days | 0.55% | $16,300 (2025) |
| United Kingdom | 14 hours | 0.16% | $54,550 (2025) |
| United States | 8.9 hours | 0.10% | $88,810 (2025) |

One price for every country: the median ongoing annual cost across 5 tracked subscriptions, from our daily checkout capture to 2026-10-12. Income is World Bank GNI per capita (Atlas method), a national average, so most people in unequal countries face a higher share than shown. September 2026 edition, pulled 2026-10-13.

![Log-scale bar chart of how many days of average income one year of the same VPN subscription costs: Burundi 136 days at the top down to Switzerland 0.23 days at the bottom, with countries that confirmed a national-scale block shown in amber](https://vpnrank.io/enrich/vpn-affordability-index/affordability-spread.png)

One price, 170 incomes. Log scale — each gridline is four times the last. Verified September 2026.

Key findings, September 2026

-   **The spread is 591\-fold.** The same $89.36 annual subscription costs 5.5 hours of average income in Bermuda and 136 days in Burundi. Nothing about the product differs. Only the income does.
-   **62 of 170 countries pay more than a week of average income.** 17 pay more than a month. At the other end, 39 countries cover a full year of the subscription with less than a day of average earnings.
-   **Confirmed blocking and high cost do overlap — but the group is tiny.** The 7 countries with an OONI-confirmed national-scale block have a median cost of 4.2 days against 4.1 days everywhere else. Six countries is not a trend, and we say so rather than round it into one.
-   **The income data is oldest exactly where it matters most.** 15 countries have no income observation from the last two years, and they are disproportionately the ones in conflict — the figures for them are the weakest on the page, and are labelled rather than hidden.

Free to quote with attribution to vpnrank.io and to [the World Bank](https://data.worldbank.org/indicator/NY.GNP.PCAP.CD) and [OONI](https://ooni.org/) as data sources. Please state the edition month.

## One advertised price is 591 different prices once income is the unit

Every VPN quotes a single figure. The figure is global, the customers are not, and the gap between those two facts is not small — it is the largest variable in the whole transaction. A subscription that a Swiss household covers with 5.5 hours of average earnings takes 136 days in Burundi. That is a factor of 591, and it is invisible on every pricing page in the industry, including ours.

The unit here is deliberately blunt. We take the World Bank’s GNI per capita, divide it by 365 to get a day of average income, and ask how many of those days one year of the subscription costs. Days of income travel across currencies without an exchange-rate argument, and they are hard to misread: a number above 30 means more than a month of the average person’s entire output, before food or rent.

| Country | Days of average income | GNI per capita | Income year | What it doesn't automatically prove |
| --- | --- | --- | --- | --- |
| Burundi | 136 days | $240 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Afghanistan | 84 days | $390 | 2024 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Central African Republic | 58 days | $560 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Madagascar | 58 days | $560 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Mozambique | 57 days | $570 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Malawi | 54 days | $600 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Somalia | 51 days | $640 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Congo - Kinshasa | 45 days | $720 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Syria | 45 days | $720 | 2022 | The income figure is from 2022. In a country whose economy has moved sharply since, this row is an order-of-magnitude indication, not a current price. |
| Yemen | 44 days | $740 | 2018 | The income figure is from 2018. In a country whose economy has moved sharply since, this row is an order-of-magnitude indication, not a current price. |
| Niger | 43 days | $750 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Liberia | 39 days | $830 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Sierra Leone | 39 days | $830 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Sudan | 36 days | $900 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |
| Chad | 34 days | $970 | 2025 | GNI per capita is a national average. It says nothing about how income is distributed, and in an unequal country most people earn less than this — so the real burden is understated, not overstated. |

The 15 countries where one year of the same $89.36 subscription costs the most days of average income. Income: World Bank GNI per capita, Atlas method, most recent year available per country. Pulled 2026-10-13.

The bottom of the table is worth reading beside the top, because it is where almost all VPN marketing is written. In Bermuda, Switzerland, Norway and the rest of the high-income group, the annual cost of a VPN rounds to a rounding error — well under a day of average earnings, which is why the category can be sold on convenience. The product is identical. The decision is not remotely the same decision.

| Country | Days of average income | GNI per capita | What it doesn't automatically prove |
| --- | --- | --- | --- |
| Bermuda | 5.5 hours | $139,370 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| Switzerland | 7.2 hours | $110,330 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| Norway | 8.2 hours | $97,310 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| Luxembourg | 8.2 hours | $95,720 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| United States | 8.9 hours | $88,810 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| Iceland | 8.9 hours | $89,220 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| Ireland | 8.9 hours | $87,360 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |
| Singapore | 9.6 hours | $81,760 | A low figure means the price is trivial against the average income, not that the country has no affordability problem. National averages conceal the households furthest below them. |

The eight countries where the same subscription costs the fewest days of average income. Same sources and window as above.

## 62 of 170 countries pay more than a week of average income for a year of privacy

The headline extremes are easy to dismiss as outliers. The middle of the distribution is the part that actually reframes the category. The global median across the 170 countries with an income figure is 4.1 days — meaning that for a country sitting exactly in the middle of the world, a VPN subscription costs the best part of a working week’s average output.

That is not a catastrophic number. It is, however, roughly ten times what the same subscription costs the median reader of an English-language VPN review, and it is the reason that “just get a VPN” lands differently depending on where it is read. 17 countries are past a full month of average income. In those places the annual cost of a privacy tool is a genuine budget line, competing with things that are not optional.

-   **Days of average income:** the annual subscription cost divided by GNI per capita, multiplied by 365. The unit the whole page is built on.
-   **GNI per capita, Atlas method:** the World Bank’s income measure, smoothed over three years of exchange rates to stop a currency swing from moving a country up the table for no real reason.
-   **Held-constant price:** one price applied to every country — the median ongoing annual cost across the subscriptions we track, $89.36. It does not vary by country in this index, deliberately.
-   **Confirmed block:** an OONI measurement that positively identified blocking, as distinct from an anomaly, which is a connection that failed for reasons that may or may not be censorship.

## Where a platform is confirmed blocked, the tool costs more — by a margin too small to lean on

The obvious hypothesis is that a VPN costs most where it is most needed. It is a good line and it is only partly true, so it is worth showing exactly how far the data carries it. Joining this index to our [monthly censorship measurements](https://vpnrank.io/research/internet-censorship-map) for the same window gives 7 countries with at least one platform confirmed blocked at national scale. Their median cost is 4.2 days, against 4.1 days for the 162 countries with no confirmed block.

The direction supports the hypothesis. The sample size does not support leaning on it. Six countries is a handful, the difference between the two medians is under two days, and the ranking inside the blocking group is driven almost entirely by income rather than by how much is blocked — the country blocking the most platforms in this window is not the country where the subscription costs the most.

![Bar chart of the 7 countries with an OONI-confirmed national-scale block in September 2026, ranked by days of average income needed for one year of the same VPN subscription, with the global median marked as a vertical line](https://vpnrank.io/enrich/vpn-affordability-index/blocking-vs-cost.png)

Confirmed national-scale blocking against cost, September 2026. Countries flagged as possibly measured on a locally filtered network are excluded rather than counted as censors.

| Country | Platforms confirmed blocked | Days of average income | What it doesn't automatically prove |
| --- | --- | --- | --- |
| Myanmar (Burma) | 2 of 26 measured | 25 days | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |
| India | 1 of 25 measured | 12 days | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |
| Iran | 21 of 45 measured | 7.0 days | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |
| Thailand | 1 of 23 measured | 4.2 days | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |
| Russia | 12 of 36 measured | 2.0 days | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |
| Türkiye | 1 of 25 measured | 2.0 days | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |
| Finland | 12 of 36 measured | 14 hours | Blocking and cost are measured independently and neither causes the other here. A country can block heavily and still be a cheap place to buy a subscription, and several are. |

Countries with at least one OONI-confirmed national-scale block in September 2026, excluding those flagged as possibly measured on a locally filtered network. Confirmed blocks only — anomalies are a weaker signal and are never merged into this count. Blocking data: OONI. Income: World Bank.

Two further countries returned confirmed blocks in this window but were flagged by our pull as possibly measured on a filtered local network — a school, office or hotel connection rather than a national policy. They are excluded from the group above rather than named as censoring countries, because a handful of measurements from one filtered network looks identical to a national block until someone checks. Naming a country as a censor on that evidence would be the single easiest mistake to make with this dataset, and the hardest to walk back.

> Practical rule
> 
> A price is only meaningful next to an income. Before repeating that a VPN costs “a few dollars a month”, check whose month you mean — the same subscription is 5.5 hours of average earnings in Bermuda and 136 days in Burundi.

## The income figures are oldest exactly where the question matters most

15 of the 170 countries here have no income observation from the past two years. This is not a rounding problem to be quietly averaged away — the countries with the oldest statistics are largely the ones in or recently out of conflict, which is to say precisely the population this piece is about. A figure carried forward from 2015 is presented as such below rather than dressed up as current.

| Country | Most recent income year | Days of average income, on that figure | What it doesn't automatically prove |
| --- | --- | --- | --- |
| South Sudan | 2015 | 31 days | Everything after 2015 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Yemen | 2018 | 44 days | Everything after 2018 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Cuba | 2019 | 3.6 days | Everything after 2019 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Syria | 2022 | 45 days | Everything after 2022 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Afghanistan | 2024 | 84 days | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Lebanon | 2024 | 9.2 days | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Oman | 2024 | 1.7 days | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Curaçao | 2024 | 1.4 days | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| New Caledonia | 2024 | 1.1 days | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Aruba | 2024 | 22 hours | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Kuwait | 2024 | 19 hours | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| United Arab Emirates | 2024 | 15 hours | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Macao SAR China | 2024 | 11 hours | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Faroe Islands | 2024 | 11 hours | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |
| Bermuda | 2024 | 5.5 hours | Everything after 2024 is missing from this row. Where a currency or an economy has moved sharply since, the true figure could be materially higher or lower, and this row should be read as an indication of scale rather than a measurement of today. |

Countries whose most recent World Bank GNI per capita observation predates 2025. Reported rather than excluded, because dropping them would quietly remove the countries the index is most about.

A related gap: 9 of the 179 countries on our measurement axis returned no income figure at all and are absent from every table here. Most are small territories and dependencies. One, Taiwan, is absent because of how the source organises its country list rather than because the data does not exist. Absence from this index is absence of a World Bank observation, nothing more.

## What this measures, and the three things it does not

The method is deliberately simple, because the finding does not need a complicated one. Each month we take the median ongoing annual cost across the VPN subscriptions we track — read from real checkout pages by our own daily capture, 87 snapshots in the current window — convert to US dollars at the European Central Bank reference rate, and divide by each country’s GNI per capita.

-   **It does not measure price discrimination.** One price is held constant for every country. We do not yet measure per-country checkout, so this index shows the affordability of a given price, not whether providers charge different countries differently. Those are different studies and conflating them would be the obvious way to overclaim.
-   **It does not measure what any individual pays.** The figure is a median across tracked subscriptions, not a specific product. Introductory offers are substantially cheaper than the ongoing rate — the median first-year cost across the same set is $33.41, against $89.36 to renew — so a first-year buyer faces a smaller version of every number here, and the same buyer faces the full version twelve months later.
-   **It does not describe a typical household.** GNI per capita is a national average across the whole population. In unequal countries the median earner is well below it, so for most people in most of these countries the real figure is higher than the one printed here.

No provider is named anywhere in this index, and that is a methodological choice rather than a courtesy. The question is what a VPN costs relative to income, which is a property of the market and of the country, not of any one company. Publishing a per-brand ranking here would turn a policy measurement into a comparison table, and the comparison table is not the finding.

## Why an affiliate site publishing critical pricing data is worth reading carefully

vpnrank.io earns commission when a reader buys a VPN through our links. That is worth stating plainly on a page about VPN pricing, because it is the obvious reason to distrust it. The incentive runs towards making subscriptions look cheap and necessary, and this index does the opposite: it says that for 62 of 170 countries the annual cost is more than a week of average income, and that 17 are past a month.

The defence against the incentive is that everything here is re-derivable. The income side is a single public World Bank request that anyone can repeat. The price side comes from our own daily checkout capture, which also underpins the [VPN price index](https://vpnrank.io/vpn-price-index) and its [published methodology](https://vpnrank.io/research/vpn-price-index-methodology). The blocking side is OONI’s open data, joined the same way as in [our outage-versus-blocking study](https://vpnrank.io/research/blackout-is-not-a-block). If a figure here is wrong, it is wrong in a way that can be caught.

One practical consequence worth naming, since the data points at it directly: in the countries at the top of this table, the honest answer to “which VPN should I buy” is often that a paid annual subscription is not a proportionate expense. Proton VPN’s free tier exists and is not time-limited, and every provider we track offers a 30-day money-back window that makes a genuine trial possible without committing a month of income. Neither of those is a recommendation to buy anything.

## How this index is kept current, and when it changes

The two halves move at different speeds and it would be misleading to imply otherwise. The price side is re-derived every month from the current checkout capture, so the constant at the top of this page changes as the market does. The income side updates roughly annually, when the World Bank refreshes the indicator — the current edition uses data last updated 2026-10-08. A month where only the price moved will shift every country by the same proportion and change none of the ranking.

The blocking join is re-pulled monthly alongside our censorship index, so the 7 countries in that section are specific to September 2026 and should be expected to change. Every edition states the window it covers, and previous editions are not silently overwritten.

Related research

-   [The internet censorship map](https://vpnrank.io/research/internet-censorship-map) — which platforms are actually blocked, country by country, from the same monthly OONI pull that feeds the join above.
-   [A blackout is not a block](https://vpnrank.io/research/blackout-is-not-a-block) — measured connectivity outages against measured platform blocking. They happen to different countries.
-   [The VPN price index](https://vpnrank.io/vpn-price-index) — the daily checkout capture the price side of this index is derived from.

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